Business reputation

Before you share a review link: a profile checklist

Check your business link, confirm useful profile details and test the customer journey before sharing it.

Before sharing a review page, give it the same attention as a new customer enquiry. The business name should be right, the link should open the right Google listing, and the saved description should explain what you actually do.

1. Check the business and the destination

Open the Google Maps or review link you plan to use. Check the business name, address and location. This matters when several branches have similar names. A correct company name with the wrong branch is still the wrong destination.

In ZepRank, add the link to the business profile. Public analysis can suggest readable details, but some Google pages limit access. If the lookup cannot read a field, enter it manually and verify it rather than guessing.

2. Describe the work in plain language

Write one or two factual sentences about the services or products you offer. “We design logos and print business cards for local businesses” gives a draft more useful context than “We are the best solution for your needs.”

  • Use the business name customers recognize.
  • Choose a specific category.
  • List relevant services separately, using short labels.
  • Remove outdated offers, unsupported awards and promises about results.

3. Confirm the facts before using AI

Review the imported name, category, description and service list, then confirm the profile in your workspace. AI review drafts use these saved facts. Changing a profile later should change future drafts, so keep it current when your work changes.

Business context describes the company. It does not establish that a customer bought a certain product or had a particular experience. Customers should check every sentence before sharing a draft.

4. Choose your customer-page settings

Set a language, tone and length that suit your audience. Then review the feedback settings. Depending on those settings and the selected rating, the customer page may open an AI draft or a private feedback form.

Check that the business link is active and that your plan includes the feature. AI drafting also needs a working provider and model. Google profile synchronization and connected review management require a separate authorized Google connection.

5. Test from the customer’s side

Open the customer link on a phone. Check the name, choose a sample rating and read the draft. Test another draft and the copy handoff, but do not publish a test review. Make sure the Google destination is still the correct branch.

When you change your saved profile or writing preferences, repeat this short check. For help, contact the ZepRank team with the page and error message, keeping credentials private.

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